City Cluster Audit.
Pin code level competitive intelligence for core cities. Understand brand performance and market shares at the locality level — so your field force acts on real data, not broad geography.
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Level Granularity
Non-Projected
Actual Transaction Data
Core Cities
Coverage Focus
How City Cluster Audit Works
Retailers in each pin code purchase from multiple stockists in their region. City Cluster Audit captures this transaction data — giving you competitive market share at the locality level.
City Cluster Data Flow
Retailer in a Pin Code
Purchases from multiple stockists in the region
Stockists in a Region
Pin Code Intelligence
Impact at Locality / Med. Rep. Territory Level
Prescriber Brand Preference within a territory
Impact of CME/Campaigns on prescribing patterns
Variations in Competitor strengths across localities
Impact at Region Level
Prescriber Brand Preference across the full region
Competitive landscape within a region (MS%)
The Power of Pin Code Intelligence
The Indian pharmaceutical market is hyper-local. City Cluster Audit gives you the resolution to act on that reality.
Pin Code Level Competitive Intelligence
Non-projected data at pin code level for core cities — competitive intelligence (MS%) to understand market shares for brands operating in Med. Rep. territories.
Prescriber Brand Preference Mapping
Understand prescriber brand preferences and CME/campaign impact within individual localities and Med. Rep. territories.
Competitor Strength Variations
Identify how competitor strengths vary across different localities within a city — enabling hyper-targeted interventions.
Regional Competition Insight
Track prescriber brand preference and competition within a region to align field force effort with actual market dynamics.
Practical Applications
Field Force Planning
Assign MR territories based on actual demand density and brand potential at the pin code level, not administrative boundaries.
Campaign Targeting
Run hyper-targeted CME campaigns focused on the exact localities where your brand has the highest growth opportunity.
Competitor Response
Identify localities where competitor strength is highest and deploy focused interventions before you lose further share.
See Your Market at Pin Code Resolution
Talk to us about a demo tailored to your geography and brand portfolio.
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